Clicked Blog

July 1, 2020
The SEO Pub is now Clicked Marketing

It’s official. The legal paperwork is filed. The website and associated properties are changed over. The bank accounts are changed (almost). Other than the DBA I now own for collecting old payments as they come in, it’s both with a bit of sadness and excitement that I can say The SEO Pub is officially closed […]

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May 30, 2019
Google Adds Favicons To Mobile Search Results

You may have noticed something new pop up in your mobile searches in the past week. Google launched a new update to the appearance of their mobile search engine result pages that includes showing favicons along with the URL or URL breadcrumbs above each search listing. Here is how it looks: After scrolling past the […]

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May 28, 2019
How to Make Use of Local Landing Pages

Most businesses that are serving a local area are focused on showing up in the Google local 3-pack search results for relevant search terms. Four to five years ago, focusing on just this was a pretty viable strategy. However, as they always do, things have changed. For starters, there used to 7 results listed in […]

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January 8, 2019
My Experience With Yelp Advertising

There has been a lot of buzz about Yelp lately, most of it not very good. Such as their recent “Ghost” update where legitimate reviews seem to be disappearing rapidly for many businesses. I frequently receive calls from Yelp salespeople trying to get me to advertise on their platform. I have had a few customers […]

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May 31, 2018
Maximizing URL Structure

When you are trying to rank a webpage, you want to give search engines every little possible clue you can about what the page is about. One opportunity to do that, which many people fail to take advantage of, is utilizing proper URL structure as well as a sensible folder structure for HTML based sites. […]

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March 5, 2018
Why I have changed my mind about switching to HTTPS

And why you can no longer ignore it. You have to change to HTTPS and soon. Google has been steadily ramping up the pressure on website owners and administrators who are not utilizing HTTPS to make the change. They announced that HTTPS was being included as one of their 200+ ranking signals. Although no evidence […]

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June 29, 2017
Bowling over 3 common myths about citation building for local SEO

Just like anything else in SEO it seems, there are a lot of myths around citations for local SEO. If you are trying to rank a website locally, make sure you are not falling into any of these traps. The first myth especially can be a real headache for you if you buy into it. […]

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March 23, 2017
Understanding bounce rate and why it is not an SEO factor

I want to start off by making one thing crystal clear. Bounce rate is not a ranking factor. I am going to say that again. Google does not factor bounce rate into its rankings. They never have, and they never will. I’m going to both explain why that is and show you a real life […]

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March 18, 2017
Google to expand exact match in AdWords

Google posted this on their AdWords blog yesterday. https://adwords.googleblog.com/2017/03/close-variants-now-connects-more-people.html Years ago exact match in AdWords meant exactly that. Your ads only showed for that specific query exactly as you listed it. Over time Google has expanded that and will sometimes show your ads for plural variations, single variations, misspellings, removing or adding symbols such as […]

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February 23, 2017
Cut your AdWords costs in half by understanding your Quality Scores

If there is one tip I could give to new and veteran AdWords advertisers, it would be to pay attention to your AdWords Quality Score. By understanding Google’s AdWords Quality Score, you can possibly cut your advertising costs by 50% or more. When AdWords was first unleashed in 2000, it mostly was the playground of […]

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