Clicked Blog

March 18, 2017
Google to expand exact match in AdWords

Google posted this on their AdWords blog yesterday. Years ago exact match in AdWords meant exactly that. Your ads only showed for that specific query exactly as you listed it. Over time Google has expanded that and will sometimes show your ads for plural variations, single variations, misspellings, removing or adding symbols such as the […]

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February 23, 2017
Cut your AdWords costs in half by understanding your Quality Scores

If there is one tip I could give to new and veteran AdWords advertisers, it would be to pay attention to your AdWords Quality Score. By understanding Google’s AdWords Quality Score, you can possibly cut your advertising costs by 50% or more. When AdWords was first unleashed in 2000, it mostly was the playground of […]

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February 22, 2017
Think you need original content to rank? Think again.

Visit almost any marketing forum that discusses search engine optimization, and you will undoubtedly come across individuals telling everyone that you need unique content to rank or that Google loves original content. It's nonsense, and there are so many examples of why it is nonsense. Now we have a new example that potentially really puts this silly notion […]

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February 2, 2017
Googlers state dislike towards buttons that expand content

Two of the popular spokespeople for Google have let their distaste for websites using “read more” or similar buttons to expand the content displayed on the page be known. “Why would a site want to hide their content?” asked John Mueller. “I hate those.” Meanwhile Gary Illyes tweeted his confusion over the use of such […]

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January 19, 2017
Intrusive interstitials mobile penalty - Google's bark louder than its bite

On January 10th, Google launched what it called an intrusive interstitials mobile penalty. What does all that gobbly gook mean? It means Google was promising to penalize websites that were using intrusive ads in their mobile display. You've seen those sites you click on and an ad immediately pops up before you can see any […]

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January 18, 2017
Google testing Google My Business website builder

Last week the Wall Street Journal reported that Google is testing a website builder in India to help small businesses that are just starting to get online. It appears they are also testing the product in Australia. Mike Blumenthal reported that he was given access to the builder through a business invited into the beta. […]

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January 17, 2017
The SEO Pub has been redesigned and relaunched

Welcome to The New SEO Pub The SEO Pub was long my running blog about search engine optimization, internet marketing, and beer. The blog grew and had a lot of great followers and readers. After releasing two new training courses about SEO, I launched The SEO Pub Academy. That was eventually re-branded into Spartan Marketing […]

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December 15, 2016
Do I Need To Constantly Update My Content?

In the SEO community there has been an ongoing debate for some time over the belief that you need to constantly update your content in order for Google to lover your website. While there is nothing wrong with posting about new topics that relate to your site’s content, it is not a requirement to regularly […]

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May 7, 2014
Will Backlinks Lose Their Importance in Rankings?

(Video Below) Matt Cutts published a new Google Webmasters video where he addressed the question asked by a user about backlinks becoming less and less important in future iterations of the Google search algorithm. In short, the answer is no. Matt mentions in the video that they are trying to move more and more towards […]

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September 27, 2013
Naked URL Links Are Not That Natural

Since the time that Google first released Penguin, people have been under the impression that their anchor text ratio plays some role in getting screwed or not getting screwed by the Penguin filter. I have already argued over and over again that the problem is not the ratio of anchor text in the links. The […]

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