You may have noticed something new pop up in your mobile searches in the past week. Google launched a new update to the appearance of their mobile search engine result pages that includes showing favicons along with the URL or URL breadcrumbs above each search listing.
Here is how it looks:
After scrolling past the map pack results, you can see how the sites with favicons stick out more than those with the default “world wide web” looking icon.
This does open up some opportunities to stand out from your competitors, but be careful. Google is already cracking down on people trying to exploit the favicons in search results.
Google has published a list of guidelines to follow.
Google has also provided the following instructions for implementing your favicon in search results.
<link rel=”shortcut icon” href=”/path/to/favicon.ico”>
Can be any of the following strings:
The URL of the Favicon. Can be a relative path or absolute path, but must be in the same domain as the home page.