If you have been through grant applications for your nonprofit before, you probably dread the writing and rewriting of mission statements and organization goals. How many different ways can you explain what your organization is, what it does, and what it plans to do in the future? Then you have to go into excruciating detail of what you plan to do with the grant money if approved.
Unlike the majority of grants out there for nonprofits, Google has a relatively simple application process that gives $10,000 per month in free Google Ads for nonprofits. That money can be used to tell people about your services and mission, recruit more volunteers, solicit donations, get word out about an event, or just about anything else that benefits your nonprofit organization.
Although the application process is fairly straightforward and easier than most grant applications you are likely familiar with, we would like to make sure you don’t make any mistakes along the way. For that reason, we put together this simple guide to applying for the Google Ads Grant.
In the United States, your organization must be a nonprofit with 501(c)(3) status to qualify. There are a few exceptions to the eligibility. Hospitals and medical groups, government agencies, schools, child care centers, and academic institutions are all ineligible for the grant.
For educational institutions, there is a separate and similar program available.
If everything checks out, you are ready to apply.
The next step is to register your nonprofit with TechSoup and receive a validation token from them. TechSoup partners with organizations, such as Google, to bring technology and other resources to nonprofits.
Getting through the TechSoup registration is simple.
The next step is to sign up for the Google Nonprofit program. This needs to be done before you can apply for the Google Ads grant.
You will need both your validation token and nonprofit tax ID number when you register.
Approval at this stage typically takes about 2-3 business days, and we have yet to see an application that was not approved.
However, you are not done yet.
After being accepted into the Google Nonprofit program, you can now apply for the Google Ads Grant. The process is a little counter-intuitive, but involves 3 steps.
After you receive your approval from Google, you can start spending up to $329 per day in Ads.
A few other things we recommend at this point:
Be sure to read our article about common mistakes made with the Google Ad Grant Program.
If your marketing team has never run a Google Ads campaign before it can be a little daunting getting started. If you would like training, consulting, or full management of your campaign, then fill out this brief contact form and we will be in touch to discuss how we can help.
Clicked Marketing offers deep discounts for nonprofits helping their communities to be a better place.